If you can apply SEO correctly, you can drive high-quality, free organic traffic to your website. But isn’t SEO difficult? No, it’s not. In fact, just by using beginner SEO tips, you can see results. So to get you started, here are the best SEO courses for bloggers.
You’ll do your blog a big favor if you work on SEO because SEO helps in bringing long-term, high-quality traffic. That traffic converts into subscribers, followers, and paying customers.
But for all that to happen, you must learn to implement SEO rightly. So, I’ve collected the best free SEO courses for bloggers.
These SEO courses are great to get started. Some are beginner courses, and some are advanced SEO training. You can take them in any order you like.
Want to save this pin for later?
So here are the best SEO courses for bloggers arranged for you.
- Content-Led SEO by Brian Dean (SEMrush)
- Blogging for Business (Ahrefs)
- SEO Writing Masterclass (SEO Surfer)
- Digital Marketing course (Hubspot)
- On-page and Technical SEO (SEMrush)
- SEO for Beginners (Ahrefs)
- Site Audit course (SEMrush)
- SEO Unlocked (Neil Patel)
- SEO for Beginners (Yoast)
But first, let’s build some context.
What is SEO, and Why Learn it?
SEO stands for search engine optimization. It helps you improve your search engine presence such that your website appears on the SERPs for more keywords.
But why is SEO important for your or your client’s businesses?
Organic traffic is massive.
Google alone gets 8.5 billion searches per day. If you can leverage it, you can convert a portion of this traffic into customers. Once your posts start ranking on Google, they’ll stay there if you keep them fresh. So this is massive traffic in the long term.
Organic traffic is free.
By applying SEO strategically, you can drive lots of traffic for free. You don’t have to pay for ads. But you can use both to accelerate your business growth.
SEO is an in-demand skill.
Business owners don’t have time to learn and test SEO strategies. So they will need your help to do it for them. If you can get the results they want using SEO, you can charge higher rates.
So with all that said, here are the best SEO courses for bloggers and beginners to start learning SEO.
Content-Led SEO by Brian Dean (SEMrush)
The best SEO course for bloggers to learn how to leverage content to build an online business is the Content-led SEO by Brian Dean. It’s better than any paid SEO course out there.
There are many reasons why you should take this course:
- Brian Dean, the SEO guru, is the instructor.
- You’ll learn how to create pages that get backlinks.
- You’ll learn his never-failing backlink-building strategies.
- You’ll get access to his power page templates.
- Detailed 28 lessons filled with him showing how to implement strategies.
Brain Dean teaches a proven step-by-step SEO framework that he used to build one of the best SEO blogs: Backlinko.Com.
The course will teach you how to create pages to attract backlinks and increase your chances of ranking on Google.
If you’re unsure how to grow your or your client’s blog using content and SEO, you should enroll in this course. It’ll give you everything to build a strategy.
Here’s the course overview:
- Find your linkreators: In this section, Brian Dean teaches how to find websites or bloggers who will link to your power page.
- Create your power page: You’ll learn how to create a power page that attracts backlinks naturally.
- Content promotion & linking strategies: how to promote content to the right audience.
- User experience signals: You’ll learn how to understand user experience to improve your content piece.
- Scale up your SEO: His final SEO strategy to improve overall SEO.
If you’re an SEO service provider, you’ll also get a certificate of completion. You can use it to get clients or increase your rates.
I’m about to complete this course so let me tell you – it’s worth your time. It’s THE organized course you need.
Sign up for the Content-led SEO here.
Blogging for Business (Ahrefs)
Not sure how to build a blog for business? Or how to drive 100k monthly traffic and turn it into paying customers? Would you like a step-by-step course on it taught by an expert? You need to check out Ahrefs’s Blogging for Business course.
Tim Soulo, the CMO at Ahrefs, has created this course. He shares the exact steps they took to grow the Ahrefs blog from 15k visitors per month to 150k visitors per month.
Because traffic is a vanity metric, the sales brought by it are what counts. So, the course will teach you how to turn that traffic into sales.
It’s a detailed course with 40 video lessons in 11 modules. Here’s a snapshot of the course contents:
Another great thing about the Blogging for Business course is the last module which includes three expert interviews.
- Noah Kagen, CEO of Appsumo, talks about how to build an audience.
- Bryan Harris, an email marketing expert, shares his tips on growing an email list.
- Ramsay Taplin, the founder of BlogTyrant, shares his experience of starting multiple blogs.
You’ll hear from the experts how they started their journeys and reached where they’re now.
Sign up for Blogging for Business here.
SEO Writing Masterclass (SEO Surfer)
Are you looking for a course to learn how to write an SEO-optimized blog post from scratch? Take the SEO writing masterclass by SEO Surfer.
I completed the course back when it used to cost $197. But the updated version is free for everyone, so it’s your sign to take the course.
Why should you sign up for the course? Because it’s the most data-based course.
How? Before I tell you why I need to tell you about SEO Surfer.
If you don’t know what SEO Surfer is, it’s an AI-based on-page optimization tool that allows you to optimize your content to best perform in search results. It’s close to perfect as they use parameters like NLP, blog post length, etc., to give recommendations.
SEO writing masterclass will teach you how to analyze data to create content that ranks on Google. Here’s what you’ll learn inside:
- How to understand the searcher’s intent?
- How to find and evaluate keywords?
- A to Z SEO checklist
- How to write content that attracts backlinks?
- How to optimize your blog post after publishing it?
After completing the course, you can take the test to get Surfer certified.
Sign up for the SEO writing masterclass here!
Digital Marketing course (Hubspot)
You should implement other digital marketing strategies to get better SEO results. Or you need to have a basic understanding to leverage them for SEO to grow your blog.
Hubspot’s digital marketing course fulfills that goal. It’s a course that teaches you how to become a better digital marketer with an inbound first mindset.
If you don’t know what inbound marketing is, it’s a method of attracting customers by creating valuable content and digital marketing strategies.
So, this course will teach you how to leverage SEO and other digital marketing strategies to get paying customers.
It has nine modules and 37 video lessons. Here’s the course curriculum:
You’ll also earn a certificate for completion. You can upload it on your LinkedIn profile to add more credibility.
Sign up for the Digital Marketing course today!
On-page and Technical SEO (SEMrush)
SEO includes many types such as on-page, off-page, technical, etc. To grow a site overall, you should work on all of them. Technical SEO plays a big part in ranking a site. That’s why you should learn it.
The on-page and technical SEO course will teach you how to optimize your site for these two SEO factors. The professional team at SEMrush developed it.
In only one hour and seven lessons, you will learn everything you need to optimize your site for technical SEO.
You’ll also get certified by SEMrush after completing the course.
Sign up for the on-page and technical course today!
SEO for Beginners (Ahrefs)
Or you can start with the beginner course on SEO by Ahrefs. This course is for those who know nothing about SEO. After completing this free course, you will learn basic SEO skills like:
- How to conduct keyword research?
- How to optimize your site for on-page SEO?
- How to build links?
- How to optimize your site for technical SEO?
Here’s the course outline:
Sign up for the SEO for beginners course here!
Site Audit course (SEMrush)
You have to keep your site healthy. The site audit course by SEMrush will teach you how to audit your site using the SEMrush site audit tool.
Things like site speed, structure, HTML, CSS, etc., matter a lot in getting rankings. After taking this course, you can find and fix technical errors like these to increase your site performance on search engines.
The course duration is one hour. After completing all nine lessons, you’ll earn a certificate for completion.
Check out the Site audit course here!
SEO Unlocked (Neil Patel)
Do you want to learn from an expert his step-by-step method of doing SEO? You have to check out Neil Patel’s SEO unlocked course. Neil Patel is an SEO genius. He’s grown his site NeilPatel.com to DA 90 and now helps other businesses optimize their sites for SEO.
It’s a seven-week course divided into three phases:
- Phase 1: Set up
- Phase 2: Execute
- Phase 3: Optimize
You’ll learn to do everything using the free Ubersuggest tool. Neil Patel provides worksheets for you to implement what you’ve learned.
It’s one of the first courses I took on SEO. So, if you’re looking to get started, SEO unlocked course is a good option.
Check out the SEO unlocked here!
SEO for Beginners (Yoast)
Another course you might want to check out is SEO for beginners by the Yoast Academy.
If you don’t know about Yoast, it’s an SEO plugin that gives on-page SEO recommendations to optimize your blog posts for SEO.
So, if you want to install the free Yoast plugin on your or your client’s site, start with the SEO for beginners course by Yoast. Then to learn advanced level SEO, you can take any premium SEO courses by Yoast.
Check out the SEO for beginners course by Yoast here!
Conclusion: Best SEO Courses for Bloggers
So these were some of the best SEO courses for bloggers and beginners to start learning SEO.
Of course, these are not enough to learn advanced SEO but good enough to get you started. Once you learn basic SEO skills, you should take premium courses to learn advanced SEO.
To start learning, download this 35+ point SEO checklist that includes both on-page and off-page parameters.
So, how did you start learning SEO? Have you taken any SEO courses before? Would you like to add your favorite to the list?
More resources to check out:
- How to optimize your blog post for SEO?
- How to optimize blog images for SEO
- How to write SEO-friendly blog posts?
- Why is keyword research important for SEO?
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