Hi, thanks for checking in! I’m a content writer and strategist who loves projects that require something extra—like a splash of coffee or a dash of creativity. Ever since I started writing, my goal has been to go the extra mile (or two), even if it means asking one more expert or researching one more rabbit hole. I focus on creating product-led, long-form content, fueled by in-depth research and interviews (and, mostly snacks).

I’m especially proud of my work with OnlineCourseHost.com, where I grew organic traffic from under 500 monthly clicks to over 15,000 in just one year. As a beginner, I had little experience—so naturally, I tested everything like a mad scientist. 

My approach was simple: dive deep into audience research, brainstorm creative ideas, and write nurturing long-form content that answers questions people didn’t even know they had. But it was after these results that made me realize the true potential of content marketing. 

I’m obsessed with sharpening my skills. I spend 2 hours per week taking online courses, testing ideas, and avoiding existential crises by ensuring the SEO rankings go up, not down. These days, I’m bullish on creating content strategies. I’m learning from courses, reading books, following experts advice from LinkedIn, and testing ideas. I’ve also started applying my learning on StackBlocks (a fun project where I’m building content engine from scratch.)

Outside of work, I’m doing mandala art or reading thrillers. I’m fascinated by human psychology—how the brain works (and sometimes, doesn’t). Oh, and if a story has well-developed characters and a twist, I’m in!