Featured Work
These aren't portfolio highlights. They're honest breakdowns of how I think about content when there's a product behind it.
SEO Content & Traffic Growth Study
Building a Content Engine for a New SaaS Platform
How I grew a SaaS course hosting platform from 51 to 708 clicks/day in 10 months:
- Role: Content Marketer & Team Lead
- Company: A SaaS course hosting platform
- Duration: March 2022 – July 2023 (16 months)
- Team: 4 contributors (3 writers, 1 social media)
- Scope: Full content engine, strategy, SEO, team management, multi-channel coordination
Product Marketing & Strategic Content Study
Repositioning Divi 5 Through Strategic Product Content
How I turned Divi 5's most complex features into content that actually teaches builders how to use them:
- Role: Product Content Marketer
- Company: Elegant Themes
- Duration: Divi 5 Launch Period (2024-2025)
- Scope: 50+ articles | 49,752+ page visits | 23.58% of entire Divi 5 content library
The first is about building from scratch. The second is about deepening how I think. Together they tell the full story.