I didn't study marketing. I started writing because I was good at it, and figured out the rest along the way.

My first few years were freelance. I wrote long-form articles for B2B SaaS companies like HubSpot, Hostinger, Moz, and Writesonic. I learned how to research, how to structure complex topics, how to write something that actually helped the person reading it. That's still the foundation of everything I do.

Then I joined a SaaS course hosting platform as their first content person. I didn't know much beyond writing at that point, but the founder, who became a mentor to me, was patient. He gave me room to learn and new responsibilities as I proved I could handle them. Over time, more writers joined and I was asked to look over things. So I went from writing articles to managing the editorial workflow, building the SEO strategy, creating the systems that held the whole operation together. Organic daily clicks went from 51 to 708. I didn't plan to become a strategist there. It just happened because I kept saying yes to whatever needed to be done.

The real shift came at Elegant Themes. I was assigned a new Divi product feature every two weeks, and somewhere along the way, the work changed. I stopped thinking about keywords and started thinking about people. How do they learn? Where do they get stuck? What do they need to understand before anything else makes sense? I'd build with the feature first, test it as a user, then sit with those questions before writing anything. The articles weren't tutorials anymore. They were closer to product education. That distinction matters to me more than anything else in my work.

When I'm not working, I'm usually reading. Mostly psychology, occasionally thrillers, always too many books at once. I think a lot about how people learn and understand things, which probably explains why I ended up doing what I do.