Hey There! My name is Ekta. I’m a Content Writer and Strategist for B2B SaaS brands.
If you’re looking for a professional writer to add to your roster, Ekta is a fantastic choice. I had the pleasure of working with Ekta on several projects, and I was genuinely impressed with her attention to detail and the quality of her work. Ekta’s excellent communication skills, punctuality, and creativity make her an asset to any team looking for informative content.
What I Do Best
Long-form Content
Your blog deserves nurturing long-form content that answers readers questions and slowly converts them into customers and brand advocates. I specialize in creating well-researched, SME-based, authentic content that drives organic taffic and qualified leads.
Product-led Content
Your product’s amazing features need to be explained in a way that your readers understand how it solves their problems. I combine storytelling and audience research to create a narrative that positions your products as the best solution naturally without sounding too technical.
Content Refreshes
The easiest way to waste a content piece is to publish and leave it untouched. To keep content shining, it needs regular maintainence. I update, optimize, and repurpose your content to make sure it reaches new eyes. I go beyond basic keyword optimization and identify information gaps and audience needs.
My Work
8 Best WordPress Accessibility Plugins
WordPress Listicle
I wrote this list of the best WordPress accessibility plugins for Hostinger after testing different solutions and reading reviews from past users. This listicle currently ranks in the fourth position for the keyword “WordPress accessibility plugins.” I’ve also written more WordPress content for Hostinger, so I’m well-versed in it.
What is Meta Business Manager on Facebook?
Guide (tutorial)
After reading Reddit discussions and reviewing top-ranking articles, I found that none of the ranking posts had step-by-step walkthroughs, but people wanted one. So, I included a walkthrough, and this post for Leadsie currently ranks third for the keyword “guide on meta business manager.”
Content Update
I refreshed that 8000-word customer acquisition study for HubSpot from scratch. I interviewed SMEs, conducted in-depth research, and browsed through hundreds of case studies and research reports to put together this published version.
Product Comparison
I wrote a product comparison post for Elegant Themes after testing the AI features of both website builders and reading hundreds of user reviews from third-party sites. It currently holds the featured snippet for the keyword “Wix vs Divi AI.”
Hi, Nice to Meet You!
Work
I’m a content writer and strategist who loves projects that require something extra—like a splash of coffee or a dash of creativity. Ever since I started writing, my goal has been to go the extra mile (or two), even if it means asking one more expert or researching one more rabbit hole. I focus on creating product-led, long-form content, fueled by in-depth research and interviews (and, mostly snacks).
I’m especially proud of my work with OnlineCourseHost.com, where I grew organic traffic from under 500 monthly clicks to over 15,000 in just one year. As a beginner, I had little experience—so naturally, I tested everything like a mad scientist.
My approach was simple: dive deep into audience research, brainstorm creative ideas, and write nurturing long-form content that answers questions people didn’t even know they had.
I’m obsessed with sharpening my content marketing skills. I spend 2 hours per week taking online courses, testing ideas, and avoiding existential crises by ensuring the SEO rankings go up, not down.
Play
Outside of work, I’m doing mandala art or reading thrillers. I’m fascinated by human psychology—how the brain works (and sometimes, doesn’t). Oh, and if a story has well-developed characters and a twist, I’m in!
Ekta Swarnkar
Client Testimonials
We have the pleasure of working with Ekta at Leadsie. I’m impressed by her ability to produce well crafted and SEO-optimized articles. Ekta’s self-reliance and proactive approach make collaboration easy. She consistently meets deadlines and her thoughtful questions demonstrate her commitment to quality work.
Johannes Radig
Co-founder, Leadsie
Ekta is a competent writer and researcher. Her research is always on point, she always gets quickly what needs to be done, and follows instructions very carefully. I highly recommend Ekta as a writer and content creator. She will be a very valuable contributor in any content creation team.
Vasco Cavalheiro
Founder, OnlineCourseHost.com
Ekta worked as our content writer and consistently delivered high-quality articles. With her expertise in marketing and SEO, Ekta played a role in helping us secure leads in the North American market. Her dedication and professionalism were appreciated.
Justin Wansik Kong
Founder, Waveon